Free from sulphates and alcohol Our Clinically Proven Mildness formula is specially designed for baby’s delicate skin Cleanses without drying delicate skin Leaves baby skin feeling soft When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our Johnson’s baby soap is mild and gentle to cleanse delicate skin, leaving it soft and feeling healthy. Great for kids and adults too! We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don’t meet our Best for Baby™ Standards. Available in: 100g, 175g Use baby bar on baby’s face and body anytime you bathe your baby. Massage gently over entire body, lather, rinse, dry and snuggle. * Keep out of reach of children. For external use only